Friday, July 13, 2012

Radio Disney {First Annual “Back to School Drive”}



clip_image001Local Radio Disney Stations in over 30 Markets to Host School Supply Drives Throughout the Summer and Team Up with Boys & Girls Clubs of American in Support of Their Annual Nationwide Day of Kids Events--

Radio Disney, the #1 radio network for kids, tweens and families, puts giving center stage this summer with the launch of its first annual "BACK TO SCHOOL DRIVE" benefitting Boys & Girls Clubs of America. As part of its Project Family initiative that inspires families to take action and make a difference, Radio Disney stations across the country will host local events throughout the summer inviting kids and families to donate school supplies to then be provided to local Clubs in need with an emphasis on pre-packaged pens, pencils, markers, crayons and chalk. Radio Disney stations in 31 markets will also team up with Boys & Girls Clubs of America to support their annual nationwide Day for Kids events this September.

Radio Disney’s Project Family "Back to School Drive" is in collaboration with Disney Friends for Change, an initiative that inspires kids and their families to make a lasting, positive change by helping people, communities, and the planet.

"We have seen that the Radio Disney audience shares our passion for giving back to the community," said Phil Guerini, General Manager and Vice President, Radio Disney. He added, "The back to school season is an important time in the lives of kids and families and we are excited to support the efforts of Boys & Girls Clubs of America through our local stations."

Disney has a long history with Boys & Girls Clubs of America that spans more than 50 years. Through financial and in-kind contributions, and through the time and talent of its Disney VoluntEARS, the Company supports the Boys and Girls Club mission of helping young people reach their full potential as productive, caring and responsible citizens.

The "Back to School Drive" events will take place throughout the summer and will feature music, interactive entertainment and prizes hosted by the local Radio Disney Road Crews.  

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network's current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Justin Bieber, One Direction, Taylor Swift, Katy Perry, Cody Simpson, Mindless Behavior and Adele. The network is available on 31 owned terrestrial radio stations and is also available via, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone and Android Apps, and the Radio Disney Facebook page.

*Check for events in your community on and via Radio Disney’s local Facebook app.



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