Thursday, December 16, 2010

Despicable Me {Press Release}

Minion Madness Explodes Across the Country as Despicable Me Dominates on Blu-Ray and DVD Ringing in $25 Million its First Day in Stores

Despicable Me is out on Blu-Ray and DVD in stores NOW- so run not walk to your nearest location and grab this for that last minute under the Christmas tree gift- because they are selling out like crazy! My girls are so excited to see this so I know they’ll be ecstatic to open it up on Christmas!


Despicable Me is one of the most creative, beloved and successful animated features of all time, as evidenced by its resounding critical acclaim and extraordinary global box-office earnings of over half a billion dollars,” said Craig Kornblau, President, Universal Studios Home Entertainment. “In providing consumers with exceptional all-new mini-movies and the greatest choice of platforms across DVD, Blu-ray and Blu-ray 3D, Despicable Me has rocketed to the top of everyone’s gift list and has assumed the coveted position as the must-own release of the holiday season.”

The title’s explosive first-day sales were also aided by Universal’s groundbreaking “Minion Madness” promotion, a points-based reward and social media program spotlighting the film’s beloved mischief-makers, the Minions. Fans can register to participate in creative interactive activities that earn points toward prizes ranging from gift cards to all-expense-paid vacations. To date, registered users have earned more than one million minion points and shared thousands of pieces of fan art, fan photos and more at . Running through January 2011, “Minion Madness” will award more than 15,000 prizes to registered users.

Despicable Me is the hilarious tale of Gru, the self-proclaimed “World’s Greatest Villain,” whose plot to pull off the craziest crime of the century is turned upside down by three adorable orphans. The latest film from producer Chris Meledandri (Ice Age, Dr. Seuss’ Horton Hears a Who!), it  features an unforgettably funny all-star  voice cast including Steve Carell, Jason Segel, Miranda Cosgrove, Academy Award® winner Julie Andrews, Russell Brand, Kristen Wiig, Will Arnett, Danny McBride, Jack McBrayer and Jemaine Clement.

For more information on Despicable Me you can read my previous posting HERE.


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